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Ricardo Shipman

@ricardoshipman

Language: EnglishCountry not available6 years old

  • Persona: Ricardo Shipman · Retired professional · Senior
  • Sells · $27 bundle
  • Concealed carry
  • Self defense
  • Handguns
  • Seniors
  • Firearms training
  • Holsters
  • Gun laws
Subscribers
2.24K
Total views
309K
Videos
15

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Dotted: 2 days without a fresh subscriber total stored in this range. Left out, not filled in.

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Oct 14, 20262,240
Oct 13, 20262,230
Oct 12, 20262,230
Oct 11, 20262,220
Oct 10, 20262,210
Oct 9, 20262,210
Oct 8, 20262,200
Oct 7, 2026not available
Oct 6, 2026not available
Oct 5, 20262,070
Oct 4, 20261,930
Oct 3, 20261,620
Oct 2, 20261,320

Top videos

Most viewed

What they sell

From the public store pages the channel links to, checked Oct 13, 2026.

How they sell it

  1. 1Video
  2. 2DescriptionNewest descriptions open with a line ending in ricardoshipman.store
  3. 3Landing pageOwn checkout · Single $27 offer for three PDF books; page carries a video slot and its transcript · ricardoshipman.store
  4. 4CheckoutOwn checkout · Order button leads to the site’s own checkout
  • Store link in 23% of recent descriptions
  • Link in descriptions since Oct 2, 2026
  • Entry points: the first line of descriptions

The three newest descriptions open with a line pointing to ricardoshipman.store; older ones carry no store link and the about section lists none. The page sells Carry After 60, three PDF books on handguns for shooters over 60 (395 pages, 31 chapters), for a single $27 price with no struck price, and sends buyers to its own checkout. It shows no email sign-up form and states no guarantee period.

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Ricardo Shipman

Retired professional · Senior · Male · Suburban home, garage workshop and car

Niche

Concealed carry and self-defense advice for gun owners over 60

Audience

Gun owners over 60, mostly men, who carry or plan to carry a concealed handgun and want setups that fit aging hands and bodies (inferred from titles and descriptions; one description opens with what most men over sixty do after buying a gun).

Avatar
  • Realistic avatar
  • A photorealistic man in his sixties with grey hair and a short white beard, in a grey button shirt over a navy T-shirt and jeans, shown waist-up in a suburban home, a garage workshop, a car or a parking lot.
Format

One numbered fix list per video, about 13 minutes: a carry or self-defense problem for older shooters, worked through in order by a retired instructor with timed drills and stories from teaching officers. Recent descriptions open with a store link.

Content pillars
  • Concealed carry after 60
  • Carry pistol picks
  • Holsters and carry positions
  • Legal aftermath and police encounters
  • Situational awareness (parking lots, the 21-foot rule)
  • Practice and dry-fire comebacks
Title patterns
  • If You're Over 60 and [Carry a Gun / Carry in Your Car], Fix These 5 Things First
  • [N] Best Carry Pistols For The Money (And [N] Seniors Should Skip)
  • The Truth About [the 21-Foot Rule] ([What X Actually Costs You])
  • [N] Things To Do Before [Carrying A Gun] (Most [Permit Holders] Skip #[N])
Thumbnails

The persona in the same grey overshirt at home, in a garage, a car or a parking lot, showing a holster, gun or checklist; a two- to four-word caption in bold yellow or white type with red arrows or circles; some split before/after panels.

Their thumbnails, most viewed first

Why it works
  • One breakout: 'If You're Over 60 and Carry a Gun, Fix These 5 Things First' has 181,202 of the channel's 223,754 views (81%)
  • Age targeting: 7 of 13 titles name over-60, older or senior gun owners
  • The breakout formula repeats: the 3 newest uploads reuse 'If You're Over 60 and [X], Fix These 5 Things First'
  • A detailed persona: the about text gives an age (66), a past job (police firearms instructor), a garage workshop and arthritic thumbs
  • Demonstration thumbnails: in 5 of 10 the persona shows the holster or the draw on his own body

Where the channel points

Links from the channel’s About page and its video descriptions.

Similar channels

Same niche or the same kind of persona, from the library.

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.