Ray Greywolf Native

Fireside advice on aging and loneliness from a Native American elder persona

Adults over 60, especially those living alone, widowed or strained with grown children, who want plain advice on aging, loneliness and relationships; a few titles also reach people curious about Native ancestry (inferred from titles, keywords and the about text).

• Realistic avatar
• A photorealistic elderly man presented as an 84-year-old Native American elder: black wide-brim hat with a beaded band, grey braids, denim jacket over a plaid shirt and turquoise jewellery, seated outdoors in the desert, often with a blue enamel mug.

A fireside monologue: the elder persona gives a numbered list of truths, habits or warnings about aging, family and loneliness, drawn from his own life and 'the old ways'.

First-week videos 8–9 min; most from late June on run 13–22 min

• Hard truths about aging after 60
• Loneliness, living alone and losing a spouse
• Grown children and family respect
• People to avoid and real friendship
• Native American ancestry
• Daily habits for a good old age

• Native American Elder Reveals [N] Things [That Don't Make Sense] After [70]
• Native American Elder Explains Why [65 to 75 Are the Hardest Years of Your Life]
• Native American Elder: If You're [65-80] and Still Do These [N] Things, You're [a Rare Gem]
• Native American Elder Reveals [N] People You MUST AVOID in Old Age
• Native American Elder: If Your Kids Say Any of These [N] Phrases, Walk Away Immediately

The elder seated outdoors on one side, often holding a blue enamel mug, in desert, canyon or campfire scenes; a large white caption on the other side with key words in yellow; muted natural colours.

• One fixed title opener: all 29 titles start with 'Native American Elder', most followed by 'Reveals' or 'Explains'
• Age-specific hooks: 10 of 29 titles name an age ('65 to 75', 'After 70'), including the top 2 at 744,699 and 187,092 views
• Heavy engagement on the breakout: 28,635 likes and 4,638 comments on 744,699 views; descriptions ask viewers to share one true thing
• A widower backstory in the about text and early descriptions: 84 years old, six winters alone since losing his wife
• A fixed look: black hat and braids in 9 of 10 thumbnails, desert or canyon backdrops in all 10, white-and-yellow captions in 9