Opa Heinrichs Küche

Old-fashioned Westphalian farm cooking with a grandfather narrator

German-speaking home cooks, likely older or nostalgic, who like traditional, thrifty Westphalian and Lower Saxon dishes and holiday roasts (inferred from titles, about text and the cookbook pitch).

• Realistic avatar
• A photorealistic older man with grey hair and a short white beard, in a red plaid shirt and denim overalls or a knitted vest, shown in a rustic farmhouse kitchen holding pots and dishes.

One traditional dish or cooking trick per video of about 15 minutes: a hook about a common mistake, an old farm method, step-by-step cooking, and a cookbook pitch in the description.

• Goose and holiday roasts
• Pork dishes with an old farm trick
• Forgotten peasant meals
• Side dishes such as red cabbage and green beans

• Brate deine [X] NIE WIEDER so – probier diesen alten BAUERNTRICK
• [Dish] wie bei Oma – [trick]
• VERGESSENE Bauernessen mit nur 3 Zutaten, die heute keiner mehr kocht

The persona holds a pot, plate or fork with the dish in the foreground, kitchen behind him, a yellow arrow and a short bold white or yellow caption such as 'ALTER BAUERNTRICK'.

• The title formula 'NIE WIEDER … alten BAUERNTRICK' is used on 3 of 7 uploads, including 2 of the 3 most viewed videos
• Seasonal goose content drives the most views: 97,403 views on the first goose video and 33,325 on the goose legs video
• Consistent persona, outfit and kitchen across all thumbnails make the channel recognisable
• A backstory in the about text (73, trained cook, army kitchen) frames the recipes as authentic
• About 4 uploads a week in the first two weeks and a cookbook link in the first line of every description