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Old Man Matt

@oldmatt

Language: EnglishCountry: United States4 months old

  • Persona: Matt · Expert · Senior
  • Senior advice
  • Aging well
  • Retirement
  • Family dynamics
  • Independent living
  • Wisdom
  • Health tips
Subscribers
92
Total views
7.11K
Videos
11

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Nov 2, 202692
Nov 1, 202692
Oct 31, 202692
Oct 30, 202692
Oct 29, 202692
Oct 28, 202692
Oct 27, 202692
Oct 26, 202692
Oct 25, 202692
Oct 24, 202692
Oct 23, 202691
Oct 22, 202691
Oct 21, 202691

What they sell

What this channel sells has not been checked yet.

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How they sell it

No sales funnel mapped for this channel yet.

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Matt

Expert · Senior · Male · Home study with bookshelves; porch or balcony; woodland chair

Niche

Life advice and healthy-aging tips for seniors, told by a 78-year-old persona

Audience

Adults over 65 and their families who want reassurance and practical advice on aging, independence, family relationships and health (inferred from titles, descriptions and the about text).

Avatar
  • Realistic avatar · Talking head
  • A photorealistic older man with swept-back grey-white hair, round glasses and a short white beard, in a green cardigan or red sweater, shown in a book-lined study, on a porch or in a wood.
Format

A first-person monologue by a 78-year-old: a numbered list of 3–5 items or a short plan, personal anecdotes, a closing ask for a number in the comments and a subscribe.

Typical length

6–9 min list videos; 18–21 min long plans

Content pillars
  • Warnings about people and words to avoid
  • Aging well and mindset after 70
  • Food and health habits
  • Staying independent at home
  • Family relationships
Title patterns
  • If You're Over 70, Never Say These 5 Things to [X]
  • I'm 78. [Claim or plan]
  • If You Still [Have/Do] These 5 Things at 70, You [Lived Well/Are Rare]
  • 5 People You MUST AVOID (Even Family)
Thumbnails

Close-up of the older man at the right, serious or gently smiling, with 2–4 words of large white and red or yellow caps on the left, often a number or age.

Why it works
  • Titles repeat the 'I'm 78' or 'Over 70' hook: 8 of 11 titles use age or number-list formulas
  • Audience-specific topics: the top video 'The Hardest Years Are 65 to 75' has 3,489 views, vs a median near 70
  • Fear and warning angles ('Never say', 'MUST AVOID') are in 2 of the top 4 videos
  • Descriptions and scripts end with a comment prompt for a number, aiming at engagement; the top video has 27 comments

Similar channels

Same niche or the same kind of persona, from the library.

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Free API & MCP

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.