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Nona Assunta

@nonaassunta

Language: EnglishCountry not available38 days old

  • Persona: Nona Assunta · Grandmother · Senior
  • Sells · $39 cookbook
  • Italian cooking
  • Nonna recipes
  • Pasta
  • Pizza
  • Budget meals
  • Cooking tips
  • Comfort food
  • Homemade sauce
Subscribers
4.76K
Total views
398K
Videos
34

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Dotted: 2 days without a fresh subscriber total stored in this range. Left out, not filled in.

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Oct 14, 20264,760
Oct 13, 20264,650
Oct 12, 20264,500
Oct 11, 20264,330
Oct 10, 20264,200
Oct 9, 20264,090
Oct 8, 20263,990
Oct 7, 2026not available
Oct 6, 2026not available
Oct 5, 20263,800
Oct 4, 20263,730
Oct 3, 20263,600
Oct 2, 20263,500
Oct 1, 20263,410
Sep 30, 20263,210
Sep 29, 20263,140
Sep 28, 20262,990
Sep 27, 20262,880
Sep 26, 20262,700
Sep 25, 20262,520
Sep 24, 20262,340
Sep 23, 20262,020
Sep 22, 20261,960
Sep 21, 20261,720
Sep 20, 20261,400
Sep 19, 20261,070
Sep 18, 2026665

Top videos

Most viewed

What they sell

From the public store pages the channel links to, checked Oct 4, 2026.

  • Cookbook

    Il Quaderno — The Notebook

    $39shown against $142

    One payment for the main book plus five bonus books; the struck $142 is the page's stated value of the whole set.

    • Bundle
    • PDF
    • 550 pages
    • 7-day guarantee
    Platform
    Shopify
    AI
    AI use stated
    Store
    cooktheitalianway.com (opens in a new tab)

    · Evidence: cooktheitalianway.com

How they sell it

  1. 1Video
  2. 2DescriptionMost descriptions open with '🔴 MY NOTEBOOK 👉' and the site link
  3. 3Landing pageOne-page site for Il Quaderno with a 'Launch offer — 74% off' countdown banner · cooktheitalianway.com
  4. 4CheckoutBuy buttons open a Whop checkout page
  • Store link in 84% of recent descriptions
  • Link in descriptions since Sep 6, 2026
  • Entry points: the first line of descriptions, the description body

Most recent descriptions open with '🔴 MY NOTEBOOK 👉' and a link to cooktheitalianway.com, followed by a first-person note about finally writing the old recipes down. The site sells Il Quaderno — The Notebook (9 parts, 118 recipes, 245 pages) together with five bonus books for $39 in one payment, against a stated set value of $142, with a 7-day guarantee and a 'Launch offer — 74% off' countdown banner. The buy buttons open a Whop checkout; the page asks for no email address. The page states that Assunta is a storytelling character whose voice and images are produced with the help of artificial intelligence, and several descriptions say the same.

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Nona Assunta

Grandmother · Senior · Female · Bright home kitchen with wooden cabinets and a stainless range

Niche

Old-fashioned Italian home cooking tricks from a grandmother persona

Audience

Home cooks who like Italian-American comfort food and want cheaper, from-scratch versions of store-bought staples (inferred from titles; the channel has no about text).

Avatar
  • Realistic avatar
  • A photorealistic elderly woman with short curly white hair, gold earrings and a pink T-shirt, shown at waist height in the same bright home kitchen beside a large close-up of the dish.
Format

A long (27–32 min) cooking tutorial on one familiar dish or kitchen habit: the mistake most people make, then the grandmother's old Italian trick, or a cheap from-scratch version that replaces a store-bought product.

Content pillars
  • Italian-American classics done right (pizza, lasagna, meatballs, sauce)
  • Replacing store-bought products
  • Cheap family dinners
  • Fresh pasta by hand
  • Everyday kitchen tricks
Title patterns
  • Most People Are [Making / Cooking] [Dish] Wrong! Try These Old Italian Tricks for Perfect [Dish] Every Time
  • NEVER [Do X] Again — Try This Old ITALIAN NONNA Trick
  • NEVER Buy [Store Product] Again, Try This Old Italian Trick
  • STOP Buying [X]! The $[N] [Dish] That Beats Any Restaurant
Thumbnails

The grandmother on one side of the same kitchen beside a large close-up of the finished dish, often finger-to-lips; a red box reading 'ITALIAN TRICK' with a curved arrow, or a short white and yellow caption; some red-vs-green price comparisons.

Why it works
  • The 'Most People Are [Making X] Wrong!' formula: 8 of the 24 uploads and 6 of the top 10, including the #2 video at 78,418 views
  • Grandmother authority in the title: 20 of the 24 titles say 'Italian', often as 'Old Italian Nonna Trick'
  • Familiar comfort dishes lead: the 4 most viewed videos are pizza, meatballs, draining pasta and lasagna (29,883–80,174 views)
  • Long videos at a steady pace: about 6 uploads a week of 27–32 minutes; 252,712 of the 286,796 total views came in the last 15 days
  • One consistent persona and set: the same grandmother, outfit and kitchen in all 10 sampled thumbnails, with a repeated 'secret' pose

Similar channels

Same niche or the same kind of persona, from the library.

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.