Better Way with Naomi

• Cookbook

  The Japanese Kitchen Fix

  $22

  • PDF
  • 150 pages

  Platform

  Gumroad

  AI

  AI use not stated

  Store

  naominakamura.shop (opens in a new tab)

  Checked Oct 13· Evidence: naominakamura.shop

• Guide

  The Replacement Principle

  $26

  • PDF
  • 900 pages
  • 7-day guarantee

  Platform

  Gumroad

  AI

  AI use not stated

  Store

  naominakamura.shop (opens in a new tab)

  Checked Oct 11· Evidence: naominakamura.shop

• Bundle

  The Naomi Nakamura Book Bundle

  $39

  Both books (The Replacement Principle + The Japanese Kitchen Fix) together for $39; the page says that saves $9 against buying them separately

  • Bundle
  • PDF
  • 1,050 pages

  Platform

  Gumroad

  AI

  AI use not stated

  Store

  naominakamura.shop (opens in a new tab)

  Checked Oct 13· Evidence: naominakamura.shop

3 more offers were found and are waiting for review.

Niche

Japanese-style decluttering and home organization for women over 50

Audience

American women aged 50 and over who want a calmer, less cluttered home; titles address "women over 50", "after 60" and "American women" directly, and the about text speaks to someone who has run a household for decades (inferred from titles and the about text).

Avatar

• Realistic avatar
• A photorealistic East Asian woman of about 50 with long dark hair, always in the same teal sweater, shown waist-up in a bright home, often holding a mug or pointing at collages of cluttered and tidy rooms.

Format

One list per video (9, 11, 12 or 13 items): household things, habits or purchases to drop, each contrasted with what a Japanese home does instead, narrated by the persona in about 19 minutes.

Content pillars

• Things to declutter and throw away
• Japanese home habits and rules
• What not to buy or keep
• Decluttering mistakes after 50
• Seasonal decluttering

Title patterns

• [N] Things [Americans/Women Over 50] Keep — That The Japanese Get Rid Of
• [N] Things Making Your Home Look [Cheap/Old and Cluttered] — What Japanese Homes Do Instead
• [N] Japanese [Habits/Rules] [American Women] Break — That [Make Your House Messy]
• STOP [doing X] — The Japanese Rule That Stops It

Thumbnails

The persona in her teal sweater at one side, beside a numbered grid of objects or a before/after room collage; one short lowercase line in bold white with a single yellow keyword ("throw this sh*t away", "after 50", "48hrs").

Their thumbnails, most viewed first

• 
  7.91K views (opens on YouTube in a new tab)
• 
  7.25K views (opens on YouTube in a new tab)
• 
  6.61K views (opens on YouTube in a new tab)

Why it works

• One title frame on every upload: all 30 recent titles name a Japanese way, rule or habit, and 22 of 30 open with a number
• Explicit age targeting: 8 of 30 recent titles plus the top video name "after 50", "after 60" or "women over 50"
• One breakout: the top video (Aug 27) has 41,643 views, about 28% of the channel's 149,331 total; the next nine have 5,300–7,900 each
• Daily output: 41 videos since Aug 23, about 7 a week, almost all 19–20 min
• Recent growth: 124,612 of 149,331 total views and 556 of 884 subscribers came in the last 30 days

• StoreE-Booknaominakamura.shop · About page · 0 of the last 30 descriptions (opens in a new tab)
• Socialinstagraminstagram.com · About page (opens in a new tab)
• SocialInstagraminstagram.com · About page (opens in a new tab)
• Storenaominakamura.shop30 of the last 30 descriptions (opens in a new tab)

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