The Hollow Sky

Japanese-inspired home cleaning, anti-aging and money habits

Women in the US, mainly over 40 (inferred from titles such as 'After 40', 'Over 50' and 'Women Over 40' and the persona's Portland, Oregon home), who want low-cost cleaning, skin, weight and money habits with a Japanese angle. There are no audience statistics.

• Realistic avatar
• A photorealistic middle-aged woman with dark hair in a low bun and a calm, slight smile, in plain tops (teal, red, navy, pink, beige). She is shown from the chest up, often holding a cleaning ingredient, a sponge or a hand to her face, in bright kitchens, bathrooms and Japanese-style rooms.

Numbered lists of 4-20 habits or mistakes told in the persona's voice. In both stored transcripts the opening teases one numbered item and the close sets one thing to do tonight plus a comment question. Since 27 Sep, ingredient videos use a 'companies don't want you to know' frame.

• Home cleaning without a cleaning day
• Anti-aging and skin habits (face, hands, hair)
• Weight and morning habits without a diet
• Money habits and things not to buy
• Household-ingredient cleaning myths (citric acid, salt, rubbing alcohol)

• [N] Things Japanese Women Never Do to Their [Face] (That's Why We Age Slowly)
• [N] Things [Industry] Companies Don't Want You To Know About [Ingredient] (#[k] Saves $[X])
• [N] FILTHY Things You Use Daily in Your [Kitchen] — Japanese Never Let Near Their Food
• [N] Japanese [Morning] Habits That Kept [Result] for 30 Years (No Diet, No Gym)
• [Job] Workers Wish Women Over 40 Knew These [N] Things ([Personal Claim])

Two templates: the persona (dark hair in a low bun) holding an ingredient over a kitchen or shower scene, with a red EXCLUSIVE tag and a black-on-white 'X TRICKS!' bar; and 2-4 word yellow and white caps such as HANDS DON'T LIE beside her in a bright room, or numbered tiles around her.

• 13 of 24 titles use the word Japanese; so do 4 of the 5 most viewed videos (4,724, 2,713, 927 and 599 views)
• Views are concentrated: a kitchen 'FILTHY things' list (4,724) and a skin list (2,713) hold about 60% of all views
• A self-introduction line (Japanese, 52) appears in 9 of 24 description excerpts; the about text adds Kyoto birth and 23 years in Portland
• One offer block (an e-book at $27, 7-day refund) opens 20 of 24 descriptions, so every video points to the same product
• Hooks tease one numbered item ('#5 Saves $1,500', '#6 Never Do This'), and both stored openings repeat the tease