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Nan Margaret

@nanmargaret

Language: EnglishCountry: United Kingdom6 years old

  • Persona: Nan Margaret · Grandmother · Senior
  • Sells · £9.95 guide (+3 more)
  • Household tips
  • Thrifty living
  • Cleaning hacks
  • Frugal food
  • Pantry
  • Natural beauty
  • British
  • Old-fashioned wisdom
Subscribers
16.1K
Total views
2.75M
Videos
58

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Dotted: 2 days without a fresh subscriber total stored in this range. Left out, not filled in.

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Oct 14, 202616,100
Oct 13, 202615,900
Oct 12, 202615,600
Oct 11, 202615,300
Oct 10, 202614,900
Oct 9, 202614,600
Oct 8, 202614,300
Oct 7, 2026not available
Oct 6, 2026not available
Oct 5, 202613,400
Oct 4, 202613,000
Oct 3, 202612,600
Oct 2, 202612,100
Oct 1, 202611,700
Sep 30, 202610,900
Sep 29, 202610,700
Sep 28, 202610,200
Sep 27, 20269,870
Sep 26, 20269,380
Sep 25, 20269,080
Sep 24, 20268,900
Sep 23, 20268,540
Sep 22, 20268,490
Sep 21, 20268,320
Sep 20, 20268,210
Sep 19, 20268,120
Sep 18, 20267,890
Sep 17, 20267,830
Sep 16, 20267,430
Sep 15, 20267,520
Sep 14, 20267,390

Top videos

Most viewed

What they sell

From the public store pages the channel links to, checked Oct 14, 2026.

How they sell it

  1. 1Video
  2. 2DescriptionFirst line links the notebook: the Gumroad bundle in 20 of 30 recent descriptions, nanmargaret.shop in 10
  3. 3Landing pageOne-page sales letter: £37.95 struck through, £14.95 launch price, 15-day refund · nanmargaret.shop
  4. 4Landing pageGumroad · £14.95 three-volume PDF bundle; the volumes sell alone for £9.95 · nanmargaret.gumroad.com
  5. 5CheckoutGumroad
  • Store link in 100% of recent descriptions
  • Link in descriptions since Aug 8, 2026
  • Entry points: the About page, the first line of descriptions

Every recent description opens with a link to Nan's Complete Notebook, a 95-page PDF in three volumes (cleaning, household budgeting, from-scratch cooking). Most link the £14.95 Gumroad bundle directly, which is also the channel's about link; the rest link nanmargaret.shop, a sales page that shows £37.95 struck through, the £14.95 launch price and a 15-day refund before sending buyers to the same Gumroad product. The Gumroad store also sells each volume alone for £9.95.

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Nan Margaret

Grandmother · Senior · Female · Cosy British home: kitchen, bathroom, pantry and sitting room

Niche

Thrifty old British household, cleaning, pantry and beauty tricks from a nan

Audience

UK households on a tight budget who want cheap, old-fashioned ways to clean, keep food, stay warm and look after skin and hair, and who like the warmth of a grandmother figure (inferred from titles and the about text; no descriptions stored).

Avatar
  • Realistic avatar
  • A photorealistic elderly woman with curly white hair and glasses, in a cream cardigan and a floral apron, smiling in bright, tidy British kitchen and bathroom scenes while holding the product or trick of the video.
Format

One household or kitchen trick per video, framed as a lifelong result ('never had X in 40 years') learned from her mum; mixed with list videos of 10–20 forgotten British nan habits and staples.

Content pillars
  • Cleaning, damp, mould and pest tricks
  • Thrifty food: pantry, freezer and budget shopping
  • Natural hair, skin and teeth care
  • Forgotten British nan habits (list videos)
  • Keeping the house warm in winter
Title patterns
  • I've Never Had [Problem] in 40 Years — The Old British Trick My Mum Swore By
  • I Haven't Bought [Product] in 40 Years — The [£1/50p/Old British] [Trick/Mix] My Mum [Used/Swore By]
  • 20 Forgotten British Nan [Topic] That Only Poor Families Knew
  • [N] Things British Households Never [Waste Money On/Throw Away] (You [Buy/Bin] Them Every [Month/Week])
  • I [Thrifty habit] — The Old British Way My Mum Taught Me
Thumbnails

The persona to one side, smiling at the camera and holding the product or trick (jar, bottle, foil-wrapped celery); a bright domestic scene; a two- or three-word all-caps caption ending in '!', yellow with a black outline in 9 of 10.

Their thumbnails, most viewed first

Why it works
  • One title formula: 17 of the 30 newest titles say '40 Years', and 19 of 30 credit 'My Mum'
  • Hits concentrate in a few videos: the top 4 have about 1.28 million of the channel's 2.1 million views
  • Everyday problems with a cheap fix in the title (£1, 50p, £40 a month) suit a budget-minded UK audience
  • High output: 49 videos since Aug 7, about 6 a week
  • Fast growth: 7,350 of 12,800 subscribers and 1.56 million views in the last 30 days

Where the channel points

Links from the channel’s About page and its video descriptions.

Similar channels

Same niche or the same kind of persona, from the library.

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.