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Mrs. Doris Cleans

@mrsdoriscleans

Language: EnglishCountry: United States3 months old

  • Persona: Mrs. Doris · Retired professional · Senior
  • Sells · $37 guide
  • Cleaning tips
  • Kitchen cleaning
  • Laundry tips
  • Old fashioned cleaning
  • Cleaning hacks
  • Decluttering
  • Housekeeping
  • Cleaning for seniors
Subscribers
4.7K
Total views
327K
Videos
38

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Dotted: 1 day without a fresh subscriber total stored in this range. Left out, not filled in.

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Oct 14, 20264,700
Oct 13, 20264,630
Oct 12, 20264,580
Oct 11, 20264,530
Oct 10, 20264,490
Oct 9, 20264,430
Oct 8, 20264,360
Oct 7, 2026not available
Oct 6, 20264,260
Oct 5, 20264,170
Oct 4, 20264,080
Oct 3, 20263,940
Oct 2, 20263,820
Oct 1, 20263,730
Sep 30, 20263,600
Sep 29, 20263,570
Sep 28, 20263,510
Sep 27, 20263,460
Sep 26, 20263,380
Sep 25, 20263,310
Sep 24, 20263,220
Sep 23, 20263,070
Sep 22, 20263,030
Sep 21, 20262,870
Sep 20, 20262,720
Sep 19, 20262,640
Sep 18, 20262,540
Sep 17, 20262,520
Sep 16, 20262,060
Sep 15, 20262,270
Sep 14, 20262,090

Top videos

Most viewed

What they sell

From the public store pages the channel links to, checked Oct 13, 2026.

How they sell it

  1. 1VideoCleaning-tip videos narrated as a retired school-kitchen manager
  2. 2Landing pageGumroad · About link labelled 'ebook' opens a sales page with $37 (was $67) and a 7-day money-back guarantee · doriscleans.com
  3. 3CheckoutGumroad · Buy buttons go to the mrknowmedia Gumroad product
  • Entry points: the About page

The about section links an 'ebook' at doriscleans.com, a one-page sales site for 'Mrs. Doris' Old-School Housekeeping Manual' (58 room-by-room rules, illustrated PDF, 506 pages). It shows $37 as a launch price against a struck $67, one payment, instant download and a 7-day money-back guarantee; its buy buttons point to a Gumroad product from the seller 'mrknowmedia'. No email signup was found.

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Mrs. Doris

Retired professional · Senior · Female · Home kitchens, bathrooms, laundry and living rooms; a school-cafeteria kitchen in the avatar

Niche

Household cleaning tricks from a retired school-cafeteria kitchen manager

Audience

Home keepers, many of them older, who want cheap, low-effort ways to clean kitchens, bathrooms, floors and laundry with products they already own (inferred from titles, keywords such as 'cleaning tips for seniors' and the about text).

Avatar
  • Realistic avatar
  • A photorealistic older woman in a hairnet, glasses, light-blue uniform dress, white apron with a 'Mrs. Doris' name badge and yellow rubber gloves, placed in a different polished home setting in every thumbnail.
Format

One cleaning problem per video (an oven door, a sink, towels, a mattress): a household product or old trick is applied and explained through the persona's school-kitchen experience; some videos are numbered lists of habits or mistakes.

Content pillars
  • 'Put X on Y and watch what happens' product tricks
  • The Lunch Lady Way: one surface cleaned properly
  • Laundry and whites
  • Lists of habits and mistakes from a school kitchen
  • Decluttering
Title patterns
  • Put [a Product] on Your [Surface] and Watch What Happens
  • The Secret to [Cleaning X] (The Lunch Lady Way)
  • [N] Things/Habits [Problem] (I Learned in a School Kitchen)
  • [Common Task] (35 Years of School Kitchens)
Thumbnails

The persona in hairnet, apron and yellow gloves holding or pointing at the problem object; a 2-3 word all-caps caption in white and yellow with a black outline ('NOT GREASE', 'NOT CLEAN'), often a red arrow to the stain.

Why it works
  • One persona backstory carries the titles: 20 of 28 reference the lunch lady or school kitchen, and the about text tells the 35-year story
  • Two title formulas cover 8 of the top 10 videos: 'Put X on Y... Watch What Happens' and 'The Secret to X (The Lunch Lady Way)'
  • A breakout: the oven-door dishwasher-tablet video has 116,844 views, about 45% of the channel's 256,801 total
  • High output: 28 videos in about a month, ~6 a week, median length about 13 min
  • Fast growth from zero: 3,853 of 3,960 subscribers gained in the last 29 days, after uploads began on Sep 2

Similar channels

Same niche or the same kind of persona, from the library.

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.