Linda Marsh

Grocery planning and food-waste tips for people cooking for one

Solo renters and people living alone who want to buy, store and cook groceries in amounts they can finish (inferred from titles, descriptions and the about text).

• Realistic avatar
• A photorealistic woman with dark curly hair and glasses, wearing a green apron over a dark top, shown in a bright small apartment kitchen, usually framed at chest height and pointing at or holding a food item.

Roughly 20-minute list videos: a hook about one-person waste, then 7-20 numbered items or meals, each with a small fix, and a close that points to a grocery guide.

• Storing and splitting groceries
• Budget meal plans for one
• Fridge, freezer and pantry organisation
• Using up half-used ingredients
• Emergency and special-situation food lists

• [Number] [Foods] to Keep Out of [Place] ([Benefit])
• Always Keep These [N] Foods for [Situation] ([Constraint])
• [N] Meals for $[X] | [Topic] (Buy Only What You Need)
• Check These [N] [Items] Before [Action]

The same woman in a green apron on the left or centre, pointing at or holding a food item, with a red arrow and a short bold caption in yellow or white at the top, over a bright kitchen background.

• One narrow audience: every title and description is about groceries for one person, across all 28 videos
• Repeatable numbered-list titles: most of the 10 newest titles start with a number or an imperative
• Consistent persona and thumbnail template (green apron, arrow, 2-4 word caption) across all 10 thumbnails
• High output: about 4 uploads a week, with a store link in 21 of 29 recent descriptions
• Top video has 3,172 views, about 5 times the next, so one topic (splitting packages) stands out