Jason Macdonald

No sales funnel mapped for this channel yet.

Niche

Dog training tips and breed warning lists for pet owners

Audience

Dog owners and prospective owners, including puppy owners, families with children and seniors, looking for practical training advice and breed guidance (inferred from titles and descriptions).

Avatar

• Realistic avatar
• A photorealistic grey-haired, bearded man in a dark brown work jacket, shown pointing at the camera with an alarmed expression, composited with dog scenes in parks and yards.

Format

Long voice-led videos (about 10-24 min): either a numbered countdown of dog breeds with a warning angle, or a how-to with a few steps for one behavior problem such as leash pulling.

Content pillars

• Leash pulling and walking
• Breeds to avoid by situation (seniors, kids, groomers, vets)
• Puppy training (biting, potty)
• Barking and separation anxiety
• Bonding with your dog

Title patterns

• [N] Dog Breeds Every [Vet/Groomer] Fears
• How to STOP [Dog problem] in 2 Simple Steps!
• [N] Small Dog Breeds [Trainers] NEVER Want to Train
• [N] Everyday Mistakes That Hurt Your Dog's Feelings Without You Knowing

Thumbnails

Persona on the right pointing at a dog with a red-circled problem, bold white-and-red block caption of 2-3 words, saturated colors; split red-X and green-check layouts for how-to videos.

Their thumbnails, most viewed first

• 
  1.06K views (opens on YouTube in a new tab)
• 
  905 views (opens on YouTube in a new tab)
• 
  475 views (opens on YouTube in a new tab)

Why it works

• Breed-warning list titles hold the top slot: 862L8IoStIY has 1,025 views, the most of 15 videos
• The 'Stop Leash Pulling in 2 Simple Steps' video has 747 views, second most, on a common problem
• Consistent persona and caption layout across all 10 thumbnails make videos recognizable as a series
• Output of about 3 uploads a week since Sep 18 gives 15 videos in about five weeks