Janet Mercer

Kitchen-ingredient hair and skin remedies for Black women over 50

Black women roughly 50 to 70 and older who worry about thinning hair, dry or crepey skin and ageing, and want low-cost kitchen remedies (inferred from titles such as 'Black Women Over 60', the descriptions and the about text; there are no audience statistics).

• Realistic avatar
• A senior Black woman with short gray curly hair, often in a mustard-yellow cardigan over a cream top and gold hoop earrings, shown in close-ups, before/after frames, at a bright kitchen counter or at an old-fashioned mirror. The avatar is a smiling head-and-shoulders portrait in the same mustard top.

One kitchen ingredient or habit list per video: a story hook with a named person or place, a numbered or step-by-step method for hair or skin with prices and plain limits, a mid-video plug for the hair ebook with an on-screen QR code, and a closing question for the comments.

• Hair growth with kitchen staples (rice water, onion, cloves, castor oil)
• Skin care for ageing skin (Vaseline, glycerin, shea, cold cream, tallow)
• Everyday-habit and myth lists for hair, scalp and eye bags
• Remedies learned from other cultures (Caribbean, Indian, Arab, West African)
• Seeds and kitchen scraps made into butters and oils (mango, avocado)

• [N] Ways [product] Will Change Black Women's [skin concern] (You're Applying It Wrong!)
• They Don't Want Black Women to Know About THIS $5 [X] ([product])
• Black Women, [do THIS] the Night Before Wash Day and Your Hair [result]
• [N] Everyday Habits [harming X] Black Women's [Y] After 60
• [Method] (3 Easy Steps), Black Women Over [age]

A senior woman with gray curls, usually in a mustard cardigan: 5 of 10 are before/after splits with a red arrow and the product in frame, 3 are vintage mirror scenes with an aged bottle. 6 of 10 add a short bold caption in yellow or white, often on a red banner.

• The 5 most viewed videos (6,326 to 109,731 views) each center on a cheap household item: Vaseline, glycerin, cloves, rice water, kitchen staples
• 26 of the 30 titles include 'Black' (20 say 'Black Women') and 9 add an age from 50 to 70, so each title speaks to one audience
• Before/after splits with a red arrow are on 3 of the 5 most viewed videos' thumbnails and 3 of the 6 newest
• 12 of the 30 description excerpts say Janet learned the remedy from a specific person or community (a Ghanaian neighbor, a Kerala grandmother)
• High, steady output: 30 uploads from 31 Aug to 11 Oct (daily at first, about 4 a week lately), each 18 to 25 min, all with the same store link