Helena's Haushalt

Old-fashioned Polish-style household cleaning tricks (German)

German-speaking adults, probably mostly women, who want cheap cleaning methods using household items instead of specialty sprays (inferred from titles, descriptions and the about text).

• Realistic avatar
• A photorealistic older woman with shoulder-length light brown hair, glasses, an amber necklace and a green blouse, usually wearing bright rubber gloves in a domestic interior.

One cleaning job per video, 10–19 minutes: a relatable problem, why it happens, then step-by-step old-style methods from the persona's mother and grandmother, ending with a pointer to her book.

• Laundry and dryer care
• Bathroom and toilet cleaning
• Kitchen and oven cleaning
• Floors, carpets and sofas
• Mould and whole-home cleaning routines
• Cheap household-item tricks

• [X] (Die polnische Art)
• Seit 40 Jahren kein [X]: Der polnische Trick meiner Mutter
• Zieh DAS aus deinem [X], und [Y] NIE WIEDER
• Warum [X] (und wie du es wieder sauber bekommst)

The same woman in a green top and rubber gloves, mouth open or smiling, holding a product or pointing at a dirty spot. Bold white or yellow caps text such as AUF POLNISCHE ART, red arrows.

• The about text gives a backstory: mother and grandmother, 'the old Polish way', repeated in the titles
• 'Die polnische Art/Methode' appears in 9 of the 19 titles, a repeatable brand hook
• Top video, 'Seit 40 Jahren kein Waschmittel gekauft', has 354,593 views against a typical 5,000–20,000
• A very high pace of about 6 uploads a week, at 10–19 minutes each
• Store link in the first description line of 9 of 19 videos, pitching a 29 EUR e-book