Hank's Home Fix

No sales funnel mapped for this channel yet.

Niche

Cheap DIY home repair, concrete fixes and natural pest control

Audience

US homeowners who want low-cost, do-it-yourself repairs and chemical-free pest and cleaning fixes instead of paying contractors or exterminators (inferred from titles, descriptions and the about text).

Avatar

• Realistic avatar
• A photorealistic older man with gray hair, a stubbly gray beard and an olive button-up shirt, shown in a pegboard workshop on the banner and kneeling at driveways, furniture and a dryer in thumbnails.

Format

One home problem per video: a hook about the cost or mistake, why it happens, then three to four numbered cheap tricks with a warning and a subscribe close.

Content pillars

• Concrete and driveway repair
• Natural pest control
• Furniture and wood restoration
• Home maintenance and winter prep
• Vinegar and baking soda cleaning hacks

Title patterns

• The $[X] Fix for [problem]: Do It Yourself In Minutes
• [N] Forgotten [topic] Secrets for Under $5
• [N] Things [trade] Don't Want You to Know About [X]
• Grandpa's $3 [X] Fix: [benefit]

Thumbnails

The persona kneeling or pointing beside the problem, with a bold two- to four-word caption in yellow, white or red boxes, a red arrow to the subject and a bright, saturated look.

Their thumbnails, most viewed first

• 
  286K views (opens on YouTube in a new tab)
• 
  67.2K views (opens on YouTube in a new tab)
• 
  25.2K views (opens on YouTube in a new tab)

Why it works

• Dollar-price title formula ('The $5 Fix', 'The $10 Fix') is on 3 of the 5 most viewed videos
• Concrete and driveway topics fill 4 of the top 5 videos; the top one has 29,802 views
• One consistent persona and caption style across the thumbnails makes the channel easy to recognise
• High output: about 3.5 uploads a week, 30 dated videos since Aug 2
• Search-style descriptions name specific problems, costs and ingredients