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Blackout and grid-down preparedness lists for US households

US households worried about power outages, shortages and disasters who want cheap, practical prep lists (inferred from titles, descriptions and the preparedness manual pitched).

• Realistic avatar
• A photorealistic older man with grey hair, a white beard, glasses, a tan work jacket and plaid shirt, pointing at the subject. The background changes with each video's topic.

Long-form (about 20 min) list or scenario video: opens on a dated disaster story, then numbered items or steps, and a pitch for the preparedness book in the description.

• Blackout heat and cold-storage setups
• Cheap store items to stock (Walmart, Tractor Supply, surplus)
• Canned and stored food
• Personal safety and evacuation
• Grid-down and collapse scenarios

• [N] Cheap [Store] Items That Could Be PRICELESS During [Disaster]
• This $12 Setup Can [Do X] Without Power
• [N] Ways to Stay Warm Without Electricity During a Winter Blackout
• If You Have 5 Minutes to Evacuate, Grab Only These [N] Things

Same older man at one side pointing at the topic, with a large white and yellow all-caps caption of 2-3 words, a red arrow, and a dim, moody scene of the items.

• Fast output: 19 videos from Sep 8 to Oct 7, about 4 per week, so many topic tests
• One repeated persona and thumbnail layout across 10 of 10 thumbnails keeps the channel recognisable
• Fear-and-scarcity titles with numbers and dollar amounts; the top video (1,292 views) is a '7 ... and 3 to Avoid' list
• Descriptions open with dated disaster stories and carry a book link in 15 of 19 recent descriptions