Gus Tanner

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Niche

Old-school handyman tricks, tool lore and home repair

Audience

Older homeowners and DIYers who like nostalgic, money-saving repair and tool tips from a veteran tradesman (inferred from titles, descriptions and the e-book offer).

Avatar

• Realistic avatar
• A photorealistic grey-haired older man with stubble, usually in a blue button-up shirt, shown in a workshop full of tools, often pointing or holding a tool.

Format

A long voice-led list video (about 17 min): a story hook about a father or a costly mistake, then 12–25 numbered tricks or mistakes, ending with a comment prompt and a next-video teaser.

Content pillars

• My dad taught me tricks
• Old tools and brands
• Wood and finishes
• Home repair and appliance savings
• Banned or illegal old methods

Title patterns

• [N] Things My Father Taught Me About [X] That Nobody Teaches Anymore
• [N] [X] Tricks My Dad Knew That [Stores] Pray You Never Learn
• [N] "Illegal" [X] Every 1950s [Tradesman] Knew
• [N] Simple [X] Repairs [Pros] Charge $[Y] to Do

Thumbnails

The same grey-haired man in a blue shirt in a workshop, pointing at or holding a tool, with 2–3 words of bold yellow or white caption such as COPY ME or NOBODY KNOWS THIS.

Their thumbnails, most viewed first

• 
  12.3K views (opens on YouTube in a new tab)
• 
  11.5K views (opens on YouTube in a new tab)
• 
  6.76K views (opens on YouTube in a new tab)

Why it works

• Fatherly nostalgia in titles: 6 of the 10 top and latest-view titles use "my dad/father" or "Nobody Teaches Anymore"
• Top video has 12,307 views and the 2nd has 11,457, on a channel with only 526 subscribers
• Consistent persona and thumbnail template across all 10 thumbnails builds recognition
• Steady output of about 2 uploads a week since August, with 17–18 min median length
• E-book link in 16 of 26 descriptions gives each video a sales route

• StoreE-Bookgustanner.netlify.app · About page · 16 of the last 26 descriptions (opens in a new tab)
• Websiteosha.gov3 of the last 26 descriptions (opens in a new tab)
• Linkthecraftsmanblog.com3 of the last 26 descriptions (opens in a new tab)
• Websiteen.wikipedia.org2 of the last 26 descriptions (opens in a new tab)
• Websiteen.wikipedia.org2 of the last 26 descriptions (opens in a new tab)
• Linkfamilyhandyman.com2 of the last 26 descriptions (opens in a new tab)
• Websiteepa.gov2 of the last 26 descriptions (opens in a new tab)
• Websiteepa.gov2 of the last 26 descriptions (opens in a new tab)
• Websiteenergy.gov2 of the last 26 descriptions (opens in a new tab)
• Websitefpl.fs.usda.gov1 of the last 26 descriptions (opens in a new tab)
• Websiteen.wikipedia.org1 of the last 26 descriptions (opens in a new tab)
• Linkencyclopedia.com1 of the last 26 descriptions (opens in a new tab)

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