Graham Holt - INTERIOR DESIGN

What this channel sells has not been checked yet.

No sales funnel mapped for this channel yet.

Niche

Builder's-eye home remodeling advice: kitchens, entryways, garages, materials

Audience

Homeowners planning a remodel or renovation who want builder-style advice on materials, layouts and costs before they hire anyone; some videos address owners over 60 (inferred from the about text, titles, descriptions and transcripts).

Avatar

• Realistic avatar
• A photorealistic middle-aged man with short brown hair, grey-flecked stubble and a dark-grey button-up shirt, shown half-length and pointing at the room or problem being discussed.

Format

Numbered list of 4–7 mistakes or forgotten features per video (kitchen, entryway, garage, shower, windows), narrated from a builder's view: an opening test or scene, what to check before money is spent, a closing principle and a free next step, then a comment prompt.

Content pillars

• Remodel mistakes by room: kitchen, shower, garage, entryway
• Forgotten or revived home features: entryways, cold pantries, storage
• Materials and finishes: marble, hardwood, quartz, cabinets
• Planning for owners over 60: windows, reach height, slip resistance
• Lighting and layout planning frameworks

Title patterns

• [N] [Room] Mistakes That Make [Outcome]
• [N] Forgotten [Room] Features We NEED To Bring Back
• [N] [Room] Mistakes You Can Never Fix Cheaply Later
• STOP [Doing X] — Test [Y] First
• Avoid These [N] [Things] At ALL Costs

Thumbnails

The same man in a dark-grey shirt, half-length at the side, usually pointing at the problem in a staged room (cabinets, a garage car door, a shower demolition, a pantry wall), with a red or yellow arrow or circle and a bold 3–5 word caption ('YOU PAY TWICE', 'DO NOT BUILD THIS').

Their thumbnails, most viewed first

• 
  3.95K views (opens on YouTube in a new tab)
• 
  870 views (opens on YouTube in a new tab)
• 
  761 views (opens on YouTube in a new tab)

Why it works

• One outlier drives the views: 'STOP Taking Kitchen Cabinets to the Ceiling' has 2,755 views and 14 comments; the other 12 videos have 14 to 856
• A numbered-list title formula: 8 of 13 titles start with a number ('Mistakes', 'Forgotten Features'), including 3 of the 5 most-viewed videos
• High cadence: 13 videos in the 14 days from Sep 24 to Oct 7, a median gap of 1 day
• Each transcribed video opens with a scene or a test the viewer can run and closes with a free next step and a comment prompt
• One thumbnail template on all 10 viewed: the same man by a staged problem scene, an arrow or circle on 8, a 3–5 word all-caps caption

No outside links found on this channel yet.

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