Garrett Sanders

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Niche

Budget overlanding: gear tests, cheap rigs, cold-weather camping

Audience

Budget-minded overlanders and truck campers, including older viewers drawn to prepping and safety topics (inferred from titles and descriptions; no audience statistics).

Avatar

• Realistic avatar
• A photorealistic grey-haired man with a short white beard in a brown canvas work jacket, shown mid-frame facing the camera, pointing or gesturing at gear, trucks or tents.

Format

Long-form list or comparison videos: a hook about a mistake or surprise, then a test or numbered tricks, ending in a clear winner or advice, with a link to a budget guide.

Content pillars

• Cold-weather sleep system tests
• Cheap overlanding rigs and where to find them
• Budget gear and storage tricks
• Safety and security while camping
• Prepping and army surplus

Title patterns

• I Tested [X] for Overlanding — A Clear Winner!
• [Number] [Adjective] Overlanding Tricks That [Benefit]
• 10 Overlander Defense Tricks Retired Cops Taught Seniors That Cost Pennies
• Where Overlanders Actually Find $500 Rigs To Live In

Thumbnails

Persona at the right or left, pointing or gesturing, beside the product or vehicle; bold white or yellow block caption with red arrows; snowy or mountain backdrops.

Their thumbnails, most viewed first

• 
  28.2K views (opens on YouTube in a new tab)
• 
  6.81K views (opens on YouTube in a new tab)
• 
  5.72K views (opens on YouTube in a new tab)

Why it works

• Repeatable test-and-winner title: 4 of the 6 latest uploads use 'I Tested… A Clear Winner'
• Top video (26,428 views) uses a safety hook aimed at seniors; the next best has 5,305
• High output: 14 videos in about five weeks, roughly 3 a week
• A first-line store link appears in 12 of 14 descriptions, pointing to a $17.99 ebook
• Consistent persona in every thumbnail makes the channel recognisable

• Storegarretttravels.com12 of the last 14 descriptions (opens in a new tab)

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