Diane Hollis

Funeral industry secrets, costs and end-of-life planning

Adults, likely older, facing or planning for the loss of a parent, who want funeral and cemetery questions answered (inferred from titles and the about text).

• Talking head · Talking head
• A grey-haired older woman with a bob, pearl necklace, navy blazer and cream blouse, centred in a lamp-lit funeral home room with flowers and a casket, with identical framing in each video.

A to-camera opening that poses a question about the mother's body or funeral and a first-person career claim, then narrated scenes with captions, the presenter returning between them, a guide pitch with a QR code, and a close.

• What happens to the body
• Cremation and burial
• Funeral costs and prepaid contracts
• Cemetery and grave practices
• Funeral planning guide

• What Happens to Your Mother's Body [Situation] - A Funeral Director Explains
• [N] Things That Happen to Your Mother [Where] - What I Saw
• Never Bury Your Mother in These [N] Things - What I Learned Dressing 1,000 Women for Their Viewing

The presenter at the right in a navy blazer and pearls, pointing or raising a hand, beside a casket, grave or cremation scene, with big white and red caps text.

• Sensitive and curiosity-driven topics about a mother: 10 of 11 titles use Your Mother or Families
• The first upload from Oct 17 has 238,155 views, about 66% of the 360,210 channel total
• Output of about 5 uploads a week with 11 long videos in 11 days
• Every description opens with a link to a $34.95 guide (11 of 11 videos)