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Dale Hutchins

@dale-hutchins

Language: EnglishCountry: United States2 months old

  • Persona: Dale Hutchins · Expert · Middle-aged
  • Sells · $47 guide (+2 more)
  • Firearms
  • Survival guns
  • Preparedness
  • Home defense
  • Ammo stockpiling
  • Calibers
  • Lever guns
  • Deer hunting
Subscribers
13.5K
Total views
449K
Videos
26

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Dotted: 2 days without a fresh subscriber total stored in this range. Left out, not filled in.

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Oct 14, 202613,500
Oct 13, 202613,400
Oct 12, 202613,300
Oct 11, 202613,200
Oct 10, 202613,200
Oct 9, 202613,100
Oct 8, 202613,000
Oct 7, 2026not available
Oct 6, 2026not available
Oct 5, 202612,600
Oct 4, 202612,400
Oct 3, 202612,200
Oct 2, 202612,100
Oct 1, 202611,900
Sep 30, 202611,600
Sep 29, 202611,500
Sep 28, 202611,300
Sep 27, 202611,100
Sep 26, 202610,900
Sep 25, 202610,700
Sep 24, 202610,500
Sep 23, 202610,200
Sep 22, 202610,100
Sep 21, 20269,920
Sep 20, 20269,530
Sep 19, 20269,210
Sep 18, 20268,790
Sep 17, 20268,670
Sep 16, 20268,030
Sep 15, 20268,010
Sep 14, 20267,590

Top videos

Most viewed

What they sell

From the public store pages the channel links to, checked Oct 14, 2026.

How they sell it

  1. 1Video
  2. 2Descriptionstore link in the body of 1 of 26 recent descriptions (from 2026-08-26), not the first line; the about page has no links
  3. 3Landing pagePayhip · 'The Lever Gun Library': three tiers with struck prices, links back to @Dale-Hutchins · oldironlibrary.com
  4. 4CheckoutPayhip · buy buttons point to payhip.com/b/ product links
  5. 5Emailbuyers are added to a product-update list after purchase
  • Store link in 4% of recent descriptions
  • Link in descriptions since Aug 26, 2026
  • Entry points: the description body

The channel barely promotes a product: the about section has no links and only one of 26 recent descriptions carries a store link (alongside a placeholder example.com 'ebook-link'). That link leads to oldironlibrary.com, 'The Lever Gun Library', which credits Dale Hutchins and sells three PDF tiers through Payhip: Vol. I $47 (was $67), Vol. II $67 (was $87) and The Complete Library with printables at $57 (was $154). A seven-day refund is offered; buyers join an update list.

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Dale Hutchins

Expert · Middle-aged · Male · Gun store, ammo storeroom and hunting land in thumbnails; plain wall with a gun rack in the avatar

Niche

Practical guns, calibers and ammo for crisis prep, home defense and hunting

Audience

American gun owners and buyers, especially budget-minded hunters and preparedness-minded households choosing one or a few practical firearms and ammo to put back (inferred from titles, descriptions and the about text).

Avatar
  • Realistic avatar
  • A photorealistic man in his 50s with a grey goatee, black baseball cap and black T-shirt, shown waist-up beside guns and ammo crates in a different staged scene in each thumbnail; the avatar is a head-and-shoulders webcam-style frame.
Format

One ranked list or head-to-head per video (guns, calibers or ammo loads, worst to best, chaptered), framed by a crisis scenario (war, grid down, a 2 AM break-in) or a myth to bust; about 27 minutes.

Content pillars
  • If War Starts Tomorrow: what to buy or stockpile
  • Home-defense guns and ammo mistakes
  • Caliber showdowns and hunting myths
  • Lever guns and the .30-30
  • Grid-down and long-term caching
Title patterns
  • If War Starts Tomorrow, Skip the [Popular Gun] — Stockpile This Instead
  • If War Starts Tomorrow — The Only [Gun Type] That Matters Costs $[Price]
  • [N] Home-Defense [Guns or Ammo Loads] That Get People Killed (And [the One / 3] That [Doesn't / Save Lives])
  • [Caliber A] vs [Caliber B] The Biggest Lie [in the Deer Woods / the Hunting Industry Sold You]
  • [N] Guns [Insiders] Buy for Their Own Families (Not What They Sell You)
Thumbnails

The persona in a black cap and black T-shirt in every thumbnail, pointing, palms up or holding up a stop hand beside guns, ammo boxes or crates; a two-line all-caps caption in white and yellow ("AMMO FIRST!", "STACK THIS DEEP"), red X and green check marks.

Why it works
  • One scenario hook: all 5 most viewed videos start with "If War Starts Tomorrow"; the 7 such videos hold about 369k of 432k total views
  • A contrarian swap formula, "Skip the [AR-15 / Glock / 12 Gauge] — Stockpile This Instead", is the top 3 videos (223k, 60k, 36k views)
  • A first-person backstory in the about text (decades in Appalachian deer woods, no sponsors) and the host named in 5 of 25 descriptions
  • The same persona and gesture-led framing in all 10 thumbnails
  • Fast growth: 6,470 of its 12,300 subscribers came in the last 30 days; the first upload was Aug 11, 2026

Similar channels

Same niche or the same kind of persona, from the library.

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.