Cooking With Maricel

What this channel sells has not been checked yet.

No sales funnel mapped for this channel yet.

Niche

Classic Filipino home cooking with old family tricks

Audience

Home cooks, including Filipino-Americans, who want to make authentic Filipino dishes at home (inferred from the about text and titles).

Avatar

• Realistic avatar
• A photorealistic adult woman with long dark hair, a navy top and a floral apron, shown beside a large glossy dish in a bright kitchen, smiling and pointing at the food.

Format

One Filipino dish per video, framed as an old Filipino trick that beats the usual way, about 24-26 minutes long.

Content pillars

• Classic Filipino main dishes
• Filipino street BBQ
• Homemade Filipino breakfast

Title patterns

• NEVER [cook X] the Old Way Again — Try This Old Filipino [Y] Trick
• I STOPPED Buying [X] — This Old Filipino [Dish] [Benefit]
• How to Cook Perfect and Delicious [Dish] (Use This Filipino Trick)

Thumbnails

A large close-up of the finished dish on the left, the persona on the right pointing or basting, and a bottom caption THIS IS THE TRICK in white and yellow.

Their thumbnails, most viewed first

• 
  1.65K views (opens on YouTube in a new tab)
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  1.14K views (opens on YouTube in a new tab)
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  399 views (opens on YouTube in a new tab)

Why it works

• Every cooking title (3 of 3) promises an old Filipino trick, a single repeatable hook
• One branded thumbnail: the same persona, dish close-up and THIS IS THE TRICK caption in 3 of 3 cooking videos
• A named persona with a backstory in the about text: a Filipino-American home cook raised on family recipes
• Fast start: three 24-26 minute cooking videos in four days (Sep 30 to Oct 3)

• LinkCook Filipino Foodcookingwithmaricel.com · About page · 5 of the last 10 descriptions (opens in a new tab)
• SocialXx.com · About page (opens in a new tab)
• Socialinstagraminstagram.com · About page (opens in a new tab)
• SocialInstagraminstagram.com · About page (opens in a new tab)

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