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YouTube: Cole Mercer (opens in a new tab)

Cole Mercer

@colemercerfinance

Language: EnglishCountry: United States6 months old

  • Persona: Cole Mercer · Expert · Middle-aged
  • Retirement
  • Social security
  • Medicaid
  • Property tax
  • Crypto tax
  • Seniors
  • Irs rules
  • Personal finance
Subscribers
27.5K
Total views
3.54M
Videos
40

Stats updated Stats from YouTube

Growth

Subscribers · daily totals we stored, UTC days

Show the numbers
Subscribers per UTC day, last 30 days, newest first
Day (UTC)Subscribers
Nov 2, 202627,500
Nov 1, 202627,400
Oct 31, 202627,400
Oct 30, 202627,300
Oct 29, 202627,300
Oct 28, 202627,200

Top videos

Most viewed

What they sell

2 offers were found and are waiting for review.

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See how Cole Mercer sells

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How they sell it

  1. 1Video
  2. 2Descriptionstore link in the description
  3. 3Landing pageOwn checkout · classytraderusa.netlify.app
  4. 4Emailemail sign-up on the page
  5. 5CheckoutOwn checkout
  • Store link in 43% of recent descriptions
  • Link in descriptions since Sep 23, 2026
  • Entry points: the About page, the description body

Analysis

Our own reading of the channel’s public titles, descriptions and thumbnails, not data from YouTube.

Persona

Cole Mercer

Expert · Middle-aged · Male · Home studio shelf with plants and a microphone arm

Niche

US retiree money rules: Social Security, Medicaid, property tax and crypto tax

Audience

US retirees and people over 60, including those who hold crypto, who want to understand benefit, tax and estate rules (inferred from the about text and titles).

Avatar
  • Talking head · Talking head
  • A man with dark greying hair and a grey beard, in a dark shirt, speaks to camera in front of a shelf with books and plants and a microphone arm, cut with stock footage and dark gold-text slides.
Format

A 21 to 27 minute countdown of seven items, each tied to a named document or rule, with a worked example, then a pitch for a free guide linked in the description.

Typical length

21–27 min since September; April–May videos ran 7–29 min

Content pillars
  • Crypto tax and exchange rules for retirees
  • Fed and savings account warnings
  • Senior property tax exemptions
  • Social Security and Medicare forms
  • Medicaid and estate rules
  • Bank deposit rules
Title patterns
  • The [Agency] Just Issued a WARNING to Every American Who Owns Crypto
  • The 1 Form That [Cuts/Freezes] Your Property Tax Bill — [N]% of Seniors Never Filed It
  • WARNING: Anyone Holding Crypto Must Do THIS Before [Date]
  • [N] Things They Can't Take From Your [X]
Thumbnails

The presenter on one side with a serious look, a photo of another person on the other, and a news-style banner in white and red with an ALERT strip; some show a form and a bold figure.

Their thumbnails, most viewed first

Why it works
  • Three videos hold 3,087,847 of 3,481,737 total views, led by one with 1,826,527 on a Fed warning for savers
  • '[Agency] Issued a WARNING to Every American' titles: 5 of the 12 newest, plus the top video
  • A checklist link and a crypto-guide link each appear in 10 of 30 descriptions; both pages ask for an email
  • Dated hooks like 'Before October 28' appear in titles, with about 3 uploads a week

Where the channel points

Links from the channel’s About page and its video descriptions.

Similar channels

Same niche or the same kind of persona, from the library.

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Stats from YouTubeLast updated Channel and video data from YouTube (YouTube Terms of Service (opens in a new tab)). The analysis is ours, not data from YouTube.