Clemons Hays

What this channel sells has not been checked yet.

No sales funnel mapped for this channel yet.

Niche

Korean-inspired makeup and foundation tips for women over 50

Audience

Women over 50 and over 60 who want makeup that looks natural on mature skin: wrinkles, crepey or sagging skin, age spots and hooded eyes (inferred from titles and descriptions; there are no audience statistics).

Avatar

• Realistic avatar
• A young man presented as a makeup artist: curly light-brown hair, round glasses and a cream satin jacket, black top or dark blazer in the thumbnails, short bleached-blond hair in the avatar and banner. He applies product to, or points at, glamorous mature women in a bulb-lit studio.

Format

A first-person countdown of 5–7 makeup tricks for women over 50 or 60, then 5 common mistakes (about 12–13 min); the title promises a '20 years younger' look from Korean makeup artists, and the description links one Amazon affiliate foundation.

Content pillars

• Foundation and base makeup for mature skin
• Covering wrinkles, crepey skin, sagging and age spots
• Eye makeup for mature and hooded eyes
• Korean makeup artist techniques and products
• Common makeup mistakes after 50

Title patterns

• What Korean Makeup Artists [Use/Apply] [BEFORE/OVER/UNDER] [X] to Make Women Over 60 Look 20 Years Younger
• I’m a Makeup Artist: How to [Fix X] After 50 and Look 20 Years Younger (And 5 Mistakes)
• Makeup Artist Warns: STOP [Doing X] After 50—[N] Changes That Take 15 Years OFF
• The 1-Minute Makeup Trick I Used on [Group] Over 50 to Make Them Look 20 Years Younger
• [N] Korean Makeup Tricks for [Problem] After 50 to Look 20 Years Younger (And 5 Mistakes)

Thumbnails

A young curly-haired man in round glasses applies product to or points at a glamorous mature woman in a bulb-lit makeup studio; a 2–3 word all-caps white caption with its last words boxed in pink (BEFORE FOUNDATION!, PUT THIS FIRST!), sometimes a red arrow or before/after split.

Their thumbnails, most viewed first

• 
  389K views (opens on YouTube in a new tab)
• 
  91K views (opens on YouTube in a new tab)
• 
  26.3K views (opens on YouTube in a new tab)

Why it works

• One breakout format: the 'What Korean Makeup Artists Use BEFORE/UNDER…' videos have 345,897 and 90,175 views, 76% of the channel's 572,603
• A fixed promise in the title: 26 of 30 titles say 'Look 20 Years Younger' or 'Take 15 Years OFF'; 13 reuse 'What Korean Makeup Artists'
• Same thumbnail kit in 10 of 10: a 2–3 word all-caps caption with its last words boxed in pink or red, the same young presenter, and a mature model in 9
• High output: about 6 uploads a week (30 dated videos since Aug 27), each 10–14 minutes
• A single product behind the videos: the same Amazon affiliate foundation link is in 29 of 30 descriptions

• Affiliateamzn.to30 of the last 30 descriptions (opens in a new tab)

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