Cleaning With Erik

What this channel sells has not been checked yet.

No sales funnel mapped for this channel yet.

Niche

Scandinavian and Nordic home cleaning hacks

Audience

Home owners and renters looking for quick household cleaning shortcuts with a Scandinavian angle (inferred from the two cleaning titles; the channel has no about text).

Avatar

• Realistic avatar
• A photorealistic middle-aged man with short blond hair and light stubble, in a red top or black T-shirt, smiling with his mouth open while holding a mop, squeegee, bucket or spray bottle in a bright home.

Format

A numbered list of Nordic or Scandinavian home cleaning tricks, about 21 to 23 min, branded around the persona Erik.

Content pillars

Nordic and Scandinavian cleaning tricks

Title patterns

• [N] Clever Nordic [X] Tricks You'll Wish You Knew Years Ago
• [N] Scandinavian Deep Cleaning Hacks for a [X] INSTANTLY

Thumbnails

The persona in a red top, grinning, holding a cleaning tool in a bright home; a large black-and-white headline with one yellow word or band ('THE NORDIC WAY!', 'CLEAN 85% FASTER'); a yellow arrow in 1 of the 2.

Their thumbnails, most viewed first

• 
  467 views (opens on YouTube in a new tab)
• 
  467 views (opens on YouTube in a new tab)
• 
  395 views (opens on YouTube in a new tab)

Why it works

• A national angle: both cleaning titles sell a Nordic or Scandinavian method; the Scandinavian one is the top video with 262 views
• Number-led list titles: both cleaning videos promise 11 hacks or tricks
• Both cleaning thumbnails pair the persona with one big claim ('THE NORDIC WAY!', 'CLEAN 85% FASTER'); one adds a yellow arrow at the result
• A named persona in the channel title ('Erik') who appears in the avatar and 2 of 3 thumbnails

No outside links found on this channel yet.

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