Clean With Kevin

No sales funnel mapped for this channel yet.

Niche

Fact-checking viral cleaning hacks and home cleaning products

Audience

Homeowners and renters who want quick, cheap, effective cleaning methods and doubt viral hacks (inferred from titles and the about text).

Avatar

• Realistic avatar
• A photorealistic middle-aged man with short brown hair, shown in plain t-shirts of changing colours, in head-and-shoulders poses with a pointing or chin-on-hand gesture. Backgrounds are softly blurred home or store scenes.

Format

One cleaning problem per video: a hook about a common stain, a test or fact-check of several methods against manufacturer guidance, a winner, then a comment question and subscribe prompt.

Content pillars

• Fact-checks of viral cleaning hacks
• Best-way-to-clean guides
• Bathroom and hard water stains
• Kitchen and appliance cleaning
• Product comparisons

Title patterns

• The Best Way to [Clean X] (It's Not [Y])
• I Fact-Checked Every Viral [X] Hack (Half Failed)
• Stop Using [X] on Your [Y]

Thumbnails

Presenter on one side with a skeptical or pointing pose, a large white and yellow caps caption such as STOP USING THIS, and a product or dirty surface with an arrow.

Their thumbnails, most viewed first

• 
  10.9K views (opens on YouTube in a new tab)
• 
  396 views (opens on YouTube in a new tab)
• 
  283 views (opens on YouTube in a new tab)

Why it works

• Recurring title formula: 3 of 5 uploads use a Stop Using or Best Way structure
• Clear persona promise in the about text: tests so viewers do not have to
• Specific stain problems with named products, such as CLR and Clorox, match what people search
• Consistent presenter and caption style across all 5 thumbnails
• Top video reached 3,497 views against 14 to 49 for the others, so one title and topic outperformed