Catherine Campbell

No sales funnel mapped for this channel yet.

Niche

Fashion tips for women over 60

Audience

Women around 60 and older who want practical wardrobe and styling advice using clothes they already own (inferred from titles, the about text and captions).

Avatar

• Talking head · Mixed motion
• A woman with long brown hair, round glasses, gold earrings and a navy sweater over a white top, speaking to camera at a desk-like set with a lamp and framed pictures.

Format

One styling problem per video: a relatable mirror moment hook, the presenter's rule or measurement, then list items with B-roll of outfits, ending with a homework step and a comment prompt.

Content pillars

• Clothes to stop wearing after 60
• Prints and stripes
• Shoes and bags
• Pants and hem length
• Fit and tailoring tips

Title patterns

• Ditch The [X] After 60: Wear This Instead to Look 10 Years Younger
• DON'T Wear "Granny" [X]! 5 Prints That Make Women Over 60 Look Younger
• [N] Bags You Shouldn't Be Carrying After 60 (And What to Carry Instead)
• The Only Shoes to Wear With [X] After 60 (Most Women Get This Wrong)

Thumbnails

The presenter on one side looking at camera or pointing, with big navy and yellow block text such as 'This makes you old!' or 'Never wear this', plus a red X on the item or a yellow ring around it.

Their thumbnails, most viewed first

• 
  33.2K views (opens on YouTube in a new tab)
• 
  15.6K views (opens on YouTube in a new tab)
• 
  6.01K views (opens on YouTube in a new tab)

Why it works

• All 4 newest fashion titles name an age group: 'After 60' or 'Over 60'
• The 3 videos from Oct 17-20 reached 22,700, 7,200 and 4,011 views, against under 150 for every earlier upload
• A persona with a stated 42-year dressing-room backstory in captions, and a next-video teaser at the close
• Mistake-and-fix titles with a number or 'Only' ('7 Bags...', '5 Prints...', 'The Only Shoes...')