Burl Sizemore Cooking

What this channel sells has not been checked yet.

No sales funnel mapped for this channel yet.

Niche

Appalachian mountain kitchen memories and old cast-iron cooking, 1930s–1970s

Audience

Older and nostalgic American viewers, especially with Appalachian or rural roots, who like old family cooking, cast iron and kitchen history (inferred from titles, descriptions and the about text).

Avatar

• Realistic avatar
• A photorealistic elderly man with a long white beard, camouflage cap, plaid flannel shirt and denim overalls, shown in a warm-lit log-cabin kitchen by a stone fireplace or wood stove.

Format

A long first-person memoir by the persona: a family story about a dish, tool or kitchen, then a list or method from the 1930s–1970s Appalachian kitchen, noting which ones he still uses.

Content pillars

• Cast-iron and wood-stove cooking
• Forgotten Appalachian kitchen tools and features
• Depression-era and frugal family meals
• 1950s–1970s Appalachian dishes and snacks
• Family memories from an eastern Kentucky hollow

Title patterns

• [N] Old School [X] Tricks Every Appalachian Kitchen Used (I Still Do [N])
• [N] FORGOTTEN [Dishes] Every Appalachian Mother Made in the 1970s
• [N] LOST [Meals] Every Appalachian Grandmother Made During the Great Depression
• Could You Name These? Old Appalachian [Things] Nobody Under Sixty Recognizes (I Still Use Five)
• STOP [Cooking X] — Try The Old Appalachian Trick (I Was Wrong For 30 Years)

Thumbnails

Cinematic warm-lit scenes of the persona in a cabin kitchen with a skillet, tool or table spread; a 3–4 word story line in white, yellow or serif type ('SHE NEVER EXPLAINED') in 9 of 10; a red arrow in 5 of 10.

Their thumbnails, most viewed first

• 
  13.4K views (opens on YouTube in a new tab)
• 
  6.49K views (opens on YouTube in a new tab)
• 
  5.45K views (opens on YouTube in a new tab)

Why it works

• The three most viewed videos (2,631, 1,648 and 1,357 views) all end the title with a first-person aside, as 8 of 11 titles do
• A detailed persona in the about text (born 1954, eastern Kentucky, mother's wood stove), and 9 of 11 descriptions open on a family memory
• Story-line thumbnails: 9 of 10 carry a short emotional line ('THE SHAME CAME LATER') over the same persona
• Long, steady format: 10 cooking videos since Sep 13, each 21 to 25 minutes
• 'Appalachian' in 10 of 11 titles ties every video to one region and era

• Linkburlsizemore.com2 of the last 18 descriptions (opens in a new tab)

• Lula Maggard1.16K subs · Old Appalachian grandma cooking tricks and thrifty meals
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• Grandpa Harold Cooks889 subs · Old Jewish kitchen tricks and Jewish immigrant food history
• Wes Tucker Cooking149 subs · Old-fashioned budget cooking: forgotten meals and grandma kitchen tricks
• Appalachian Way110 subs · Appalachian grandmother's old-time quilting, cooking and remedy tips
• Meemaw Cooks54 subs · Old-fashioned Southern and Appalachian scratch cooking on a budget