Bernice Cooks

Budget Southern soul food and holiday recipes from a Georgia grandmother

Home cooks, likely older and US-based, who want thrifty, from-scratch Southern comfort food and holiday dishes with cost comparisons against store-bought (inferred from titles, about text and descriptions).

• Realistic avatar
• A photorealistic older woman with short gray hair, gold hoop earrings and a mustard-yellow top (sometimes a black apron), shown in a warm home kitchen holding finished dishes.

One recipe per video of about 14 minutes: a hook about a common mistake, a price comparison with Walmart, numbered rules counted down, then a comments question and a next-video teaser.

• Thanksgiving and holiday dishes
• Budget Southern dinners
• Pies and desserts
• Mama's kitchen stories
• Food-safety tips

• Most People Make [X] Wrong! Try Mama's Old Georgia Secrets for [result]
• STOP Buying [X]! Mama's $[N] [dish] Feeds [N]
• NEVER [do X]! Mama's $[N] [dish] Feeds [N]

The persona on the left or center looking at the camera, holding or beside the finished dish, with a bold two-to-three-word caption in white, red or yellow plus red crosses or arrows.

• Two title formulas cover all 8 uploads: 'Most People Make [X] Wrong' (4) and STOP/NEVER (4)
• Holiday timing: the top two videos are Thanksgiving sides, banana pudding at 21,136 views and sweet potato pie at 14,950
• Every description cites a dollar cost against a Walmart item, a concrete, repeatable hook
• A consistent persona with a Macon, Georgia backstory in the about text, titles and scripts
• Output of about 2 uploads a week since Oct 3, with the channel at 8 videos