Angus Douglas

Backyard chicken keeping on a budget: cheap feed, home remedies, flock income

English-speaking backyard and small-flock chicken keepers, in the US and UK judging by prices in dollars and pounds, who want to cut feed costs, treat common flock problems at home and make hens pay for themselves. Inferred from titles, descriptions and the about text; there are no audience statistics.

• Realistic avatar
• A photorealistic older man with white stubble, ruddy cheeks, a grey flat cap, an olive waxed jacket and a check shirt, shown from the chest up outdoors at a croft or farm with hens, pointing at or holding a spoon, a hen or a glass.

A 15 to 22 minute talk by an older Scottish crofter: a cold open at the croft with a contrast or question, a line on five generations of keeping birds, then an 'old Scottish' method or numbered list with sums or steps; it ends with a comment prompt and a pitch for his poultry guides.

• Cutting the feed bill: homegrown fodder, plants and free feed
• Old Scottish remedies: worms, mites, lice, egg-laying aids
• Flock emergencies: wry neck, breathing trouble, a dying bird
• Breeds and flock income: which hens pay their way
• Coop care and winter mistakes

• [Problem]? ADD [1 TEASPOON Of] THIS to Their Water — Old Scottish Trick
• STOP [Wasting Money on / Buying] Chicken Feed — [Try These 7 Old Scottish Tricks]
• [Chickens Eating Their Own Eggs]? Try These [3] Old Scottish Tricks
• How to [Fix Wry Neck] in Chickens With This [3-Minute] Trick — The Old Scottish Shepherd’s Method
• Grow These [6] Plants and NEVER Pay for Chicken Feed Ever Again

The same flat-capped older man at one edge of the frame, pointing or holding a spoon, hen or glass, in front of hens and a croft or farm; a 2 to 6 word block caption (ADD THIS, FREE FEED FOREVER) in red, yellow or white boxes, red X marks or arrows, and a Scottish flag in 5 of 10.

• An 'add this to their water' hook: 4 titles use it, including the 2 most viewed (29,734 and 28,337 views, 48% of the 30 dated videos' views)
• A heritage persona: 15 of 30 titles use 'Old Scottish', Highland or shepherd methods; both transcripts cite five generations on the croft and a grandfather
• A single product path: the store link opens 30 of 30 descriptions and sits in the about text and banner QR; both transcripts end with the pitch for a $27 set
• High output: 30 long videos in 33 days (Sep 5 to Oct 7), about 6 a week, typically 15 to 22 minutes each
• A fixed thumbnail kit: the same man in 10 of 10, a 2 to 6 word block caption in all 10, red X marks in 6 and a Scottish flag in 5