A Casa Limpa de Emiko

Japanese-style home cleaning, decluttering and decor for Brazilian homes

Brazilian women, apparently over 50, who want less housework and a lighter home (inferred from titles, the about text and the 'Toda Brasileira' framing).

• Realistic avatar · Talking head
• A photorealistic older woman with shoulder-length grey hair and a blue t-shirt, centred in a living room, speaking to camera.

Numbered list of 8-15 home mistakes or things to remove, 'what Japanese women do', a closing hook and a call to a paid guide.

• Decluttering after 50
• Easier cleaning routines
• Room-by-room decor mistakes
• Japanese home habits

• [N] Coisas que Deixam a Casa [FEIA] — Toda Brasileira Tem e Nem Percebe (as Japonesas Sempre Tiram)
• Tenho 62 Anos e Sou Japonesa: [N] Coisas que [Tirei/Parei de Fazer]
• [N] ERROS que Toda Brasileira Comete [no Quarto] (as Japonesas Evitam)

The persona at left pointing at the scene, a bold white and yellow question or command across the top, and either a numbered photo grid or a room photo with red circles and arrows.

• 10 of 17 titles pair 'Toda Brasileira' with what Japanese women do, including the top video (579,503 views)
• Persona hook 'Tenho 62 anos e sou japonesa' in 4 titles; two rank 2nd and 3rd by views (161,691 and 72,974)
• High output: 17 uploads since Oct 12, about 4 per week, each 9-21 minutes
• Both transcribed videos close on a pitch for a 27.90 BRL guide; all 17 descriptions open with a tracked link to its site